With Election Day less than a week away and debates over the credibility of mail-in voting continuing to dominate the news cycle, we surveyed our audience to better understand their plans for participating in the 2020 election. From voting in-person ahead of November 3rd to depositing ballots at secure drop boxes, we examine how Americans plan to exercise their civic duty by gender, generation, and political affiliation.
2020 Voting Trends
October 29, 2020
What is your plan for voting in the upcoming election?
35% of Americans are either voting in person before Election Day or mailing in their ballots. 28% will head to polls on Election day and 37% currently do not have a plan to vote.
Responses by Political Affiliation
Republicans are most likely to vote in person. Democrats are most likely to vote early. Independents and undeclared Americans are least likely to vote at all.
Responses by Gender
Women are more likely than men to vote early this year.
Responses by Generation
Older generations are more likely to vote early this year, while younger generations are evenly split between voting early and on Election Day. 54% of Gen Zers and 48% of millennials do not plan to vote in this election.
Who do you plan to vote for in the upcoming election?
Among the Fluent audience, Biden (48%) is leading Trump (46%) in the popular vote.
Responses by Gender
Women are more likely to vote for Biden while men are more likely to vote for Trump.
Responses by Generation
Gen Zers and baby boomers are more likely to vote for Biden, while millennials and The Silent Generation are more likely to vote for Trump.
Responses by Region
Biden is leading by 6 percentage points in urban areas, while Trump is leading by 30 percentage points in rural areas.
Biden is leading in the battleground states (Arizona, Florida, Georgia, Michigan, North Carolina, Pennsylvania, & Wisconsin) and Trump is leading in the states to watch (Iowa, Minnesota, New Hampshire, Ohio, & Texas).
FAQs
How is this data collected?
‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.
Who is the audience?
Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:
| Demographic Attribute | Over Penetrated Among |
| Age | Median: 38
61% between the age of 18 & 44 |
| Gender | 50/50 Male/Female |
| Education | High School Degree or Some College |
| Homeownership | 61% Renters |
| Households with Children | 42% of Audience |
How many people were surveyed?
On average, 150,000 – 175,000 consumers respond daily.
Is the data weighted?
No, but representative of the overall Fluent Audience.
How do you protect consumers data privacy?
All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.
What was your methodology?
Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. All data is sourced from Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population.
The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.