The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting.
This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. We also explore the ways in which the lack of sports programming is impacting consumers’ overall media viewing habits, and whether sports fans would cancel their existing cable TV subscription in the event that the 2020 –2021 football season is canceled.