Earlier this month, President Trump signed an executive order to ban TikTok if it is not sold to an American buyer by September 20th. Bringing issues around consumer data privacy to the forefront, TikTok is raising concerns across the industry and causing many marketers to become wary of investing on the platform. As a competitive offering to TikTok, Instagram’s newly launched “Reels” feature may be in a position to capture users if they are displaced from the Chinese-owned app.
With the fate of TikTok’s U.S. operations hanging in the balance, this week we surveyed our audience to learn how often they use the popular social media app. We asked TikTok users whether they’re concerned that a Chinese company has access to their data, and if they’d feel more comfortable if the app were purchased by an American buyer. In the event that TikTok does get banned, we asked our audience which social platforms they’d spend their time on instead.