While many students, parents, and teachers are still uncertain of their school’s plans for instruction in the fall, the trajectory of the back-to-school shopping season remains top of mind for advertisers and consumers alike. As students adjust to remote learning environments, the tools and resources they need to support their education are changing – along with their shopping habits.
After gathering sentiment around preferences for remote versus in-person instruction, this week we polled our audience to discover if and how they plan to do their back-to-school shopping this year. We also explore which product consumers plan to buy more of and whether perks like discounts, curbside pick-up, and home delivery factor into their purchase decisions.