From mobile apps to traditional consoles, gaming has seen a substantial spike in revenue and activity as a go-to source of entertainment during quarantine. New releases are becoming immediate blockbusters, with Nintendo’s Animal Crossing: New Horizons selling 13.4 million copies in its first six weeks of launch, prompting millions of consumers to purchase a Nintendo Switch to get in on the action. ESports and competitive gaming tournaments have also risen in popularity, allowing new gamers and longtime fans to socialize and stay connected with friends while confined to their homes.
To get a better understanding of shifts in gaming behavior across generations, we asked our audience whether they’ve started playing new games since the start of quarantine and which devices they’re using most often. While overall spending across categories may be down, we compare those who have purchased new games and devices during the pandemic versus those who opt to play free games. We also explore the amount of time spent playing games daily as well as the likelihood of continuing to play these games as states lift stay-at-home restrictions.