Since states began issuing stay-at-home orders in mid-March, Americans have turned to their devices as a source of entertainment, subscribing to new streaming video services and spending more time watching their favorite content. Entering the steaming wars as the short form video platform for people on go, Quibi has faced slow subscriber growth since its launch in April. However, with HBO Max making its big debut on May 27, it will be interesting to see how new and old streaming services alike fare as states lift restrictions and consumers reclaim some of their recreational freedom.
To get a better understanding of shifts in streaming behavior across generations, we asked our audience whether they’ve subscribed to a new service since the start of quarantine and if they’re spending more time watching video content while confined to their homes. With user acquisition and retention a key priority for streaming service providers during this time, we also explore password sharing among friends and family and the likelihood of consumers paying for a streaming service after the free trial period ends.