Employment & Income
Americans have been providing their insights on a wide range of topics as they navigate the reality of COVID-19 and deal with the impacts on their daily lives
May 5, 2020
How has your employment status changed since the start of the outbreak?
44
of consumers have experienced income disruption
Over the last 6 weeks, we have seen a 33% increase in jobs lost among Americans. Of those who have been financially impacted by the outbreak, 11% have obtained a new job, 32% are relying on the government stimulus to make ends meet, and 44% are struggling to manage their finances at all.
April 13, 2020
What do you plan to spend your stimulus check on?
78
of Americans plan to spend their stimulus check on bills & necessities
How is this data collected?
‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.
Who is the audience?
Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:
| Demographic Attribute | Over Penetrated Among |
| Age | Median: 38
61% between the age of 18 & 44 |
| Gender | 50/50 Male/Female |
| Education | High School Degree or Some College |
| Homeownership | 61% Renters |
| Households with Children | 42% of Audience |
How many people were surveyed?
On average, 150,000 – 175,000 consumers respond daily.
Is the data weighted?
No, but representative of the overall Fluent Audience.
How do you protect consumers data privacy?
All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.
What was your methodology?
Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. All data is sourced from Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population.
The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.