Medicare’s annual open enrollment period kicks off on October 15 and extends through December 7. This week we surveyed U.S. adults over 65 to find out how they feel about their current Medicare insurance plan and whether or not they’re considering switching coverage this year. We also explore the impact of factors such as the ongoing COVID-19 pandemic and upcoming presidential election on seniors’ sentiment around open enrollment.
Medicare Open Enrollment
October 7, 2020
Are you happy with your current Medicare coverage?
Women are more likely to be happy with their current coverage, as are baby boomers.
How are you feeling about the upcoming Medicare open enrollment period?
29% of seniors are well prepared for the upcoming Medicare open enrollment period, while 24% are either worried or confused.
Baby boomers are more prepared for the open enrollment period than their elder counterparts.
Are you likely to enroll in or change your Medicare health insurance plan this year?
8% of seniors are likely to change their Medicare health insurance plan this year with another 15% considering it.
20% of baby boomers are either likely to switch coverage or considering doing so, compared to 27% of their elder counterparts.
Will the pandemic impact the way you approach open enrollment this year?
22% of U.S. seniors report that the pandemic will impact the way they approach open enrollment this year.
Are you waiting for the election results to switch coverage?
16% of seniors are waiting for the results of the upcoming presidential election before switching their Medicare coverage.
Men are more likely to wait for the election results to switch coverage, as is The Silent Generation.
How is this data collected?
‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.
Who is the audience?
Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:
|Demographic Attribute||Over Penetrated Among|
61% between the age of 18 & 44
|Education||High School Degree or Some College|
|Households with Children||42% of Audience|
How many people were surveyed?
On average, 150,000 – 175,000 consumers respond daily.
Is the data weighted?
No, but representative of the overall Fluent Audience.
How do you protect consumers data privacy?
All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.
What was your methodology?
Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. All data is sourced from Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population.
The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.