Within the past few weeks, major retailers like Target, Walmart, and Best Buy have announced plans to close their brick and mortar locations on Thanksgiving Day. In an effort to protect consumers’ safety amidst the pandemic, retailers across the nation are looking for ways to monitor store capacity and limit large crowds throughout the upcoming holiday shopping season. Some retailers are expected to kick off their seasonal discounts both in-store and online as early as November 1, with many also expanding services like curbside pickup as an added convenience to shoppers during this time.
To understand consumer sentiment around these announcements, we asked our audience if they agree with retailers’ decision to close on Thanksgiving Day and whether store closures will impact their overall holiday shopping plans. Finding that 37% of Americans surveyed typically shop on Thanksgiving Day, we also explore their online versus in-store shopping preferences and which approach they expect to take this November.