Compliance with Restrictions
Americans have been providing their insights on a wide range of topics as they navigate the reality of COVID-19 and deal with the impacts on their daily lives
May 5, 2020
Are you currently following your state’s stay at home order?
74
of Americans are complying with their state’s stay-at-home orders
Compared to the rest of the U.S. population, millennials are least likely to practice social distancing
April 27, 2020
Are you currently following your state’s stay-at-home orders?
74% of Americans are complying with stay-at-home orders. Those complying with stay-at-home orders are far more likely to be nervous than essential workers or those who do not comply. On the frontlines of response efforts, 71% of essential workers remain calm and collected or neutral through the outbreak.
How is this data collected?
‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.
Who is the audience?
Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:
| Demographic Attribute | Over Penetrated Among |
| Age | Median: 38
61% between the age of 18 & 44 |
| Gender | 50/50 Male/Female |
| Education | High School Degree or Some College |
| Homeownership | 61% Renters |
| Households with Children | 42% of Audience |
How many people were surveyed?
On average, 150,000 – 175,000 consumers respond daily.
Is the data weighted?
No, but representative of the overall Fluent Audience.
How do you protect consumers data privacy?
All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.
What was your methodology?
Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. All data is sourced from Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population.
The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.