Compliance with Restrictions

Americans have been providing their insights on a wide range of topics as they navigate the reality of COVID-19 and deal with the impacts on their daily lives

May 5, 2020

Are you currently following your state’s stay at home order?

74

of Americans are complying with their state’s stay-at-home orders

Compared to the rest of the U.S. population, millennials are least likely to practice social distancing

A bar graph breaking down how likely different generations are to practice social distancing

April 27, 2020

Are you currently following your state’s stay-at-home orders?

74% of Americans are complying with stay-at-home orders. Those complying with stay-at-home orders are far more likely to be nervous than essential workers or those who do not comply. On the frontlines of response efforts, 71% of essential workers remain calm and collected or neutral through the outbreak.

A bar graph that shows how many Americans are currently following their state's stay-at-home orders

See what other insights we've gathered to date

A Look Ahead

See Results

FAQs

How is this data collected?

‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.

Who is the audience?

Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:

Demographic Attribute Over Penetrated Among
Age

Median: 38

61% between the age of 18 & 44

Gender 50/50 Male/Female
Education High School Degree or Some College
Homeownership 61% Renters
Households with Children 42% of Audience

How many people were surveyed?

On average, 150,000 – 175,000 consumers respond daily.

Is the data weighted?

No, but representative of the overall Fluent Audience.

How do you protect consumers data privacy?

All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.

What was your methodology?

Data was collected from US adults between March 10 & April 26, 2020 via Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience, and not reflective of the general US population.

The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.