Presidential Response
Americans have been providing their insights on a wide range of topics as they navigate the reality of COVID-19 and deal with the impacts on their daily lives
May 19, 2020
How do you feel about the way President Trump is handling the coronavirus outbreak?
31
of Americans approve of the way Trump is handling the U.S. response to the COVID-19 outbreak. This approval rating is consistent week over week.
May 12, 2020
How do you feel about the way President Trump is handling the coronavirus outbreak?
31
of Americans approve of the way Trump is handling the U.S. response to the COVID-19 outbreak. This represents an 11% increase in approval rating within the last week.
May 5, 2020
How do you feel about the way President Trump is handling the coronavirus outbreak?
28
of Americans approve of the way President Trump is handling the U.S. response to the coronavirus outbreak. This represents a 26% decrease in approval over the last 3 weeks.
How is this data collected?
‘Fluent Pulse’ reflects a daily online survey collected across Fluent’s portfolio of owned & operated websites.
Who is the audience?
Fluent attracts a massive audience across its network of owned media properties. While all segments of the US population are represented, the below are our most prevalent demographic skews:
Demographic Attribute | Over Penetrated Among |
Age | Median: 38
61% between the age of 18 & 44 |
Gender | 50/50 Male/Female |
Education | High School Degree or Some College |
Homeownership | 61% Renters |
Households with Children | 42% of Audience |
How many people were surveyed?
On average, 150,000 – 175,000 consumers respond daily.
Is the data weighted?
No, but representative of the overall Fluent Audience.
How do you protect consumers data privacy?
All responses related to this survey are anonymized; only survey responses will be disclosed. At no point will consumer’s personal information will ever be disclosed.
What was your methodology?
Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. All data is sourced from Fluent’s portfolio of owned and operated media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population.
The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies.